PROSPECTS OF ONLINE INVESTMENTS IN EQUITY DERIVATIVES MARKET – A STUDY ACROSS MILLENNIAL INVESTORS IN INDIA
Keywords:
Prospects, Investors, Equity Derivatives Market, Millennial InvestorsqAbstract
PURPOSE –The purpose of the study is to assess the role of positive attitude and perception on the
prospects of equity derivatives market among millennial investors
METHODS-The research philosophy under consideration is positivism. The research approach employed
in this study is a deductive approach. The study focuses on Investors in India, employing a quantitative
analysis approach. The present investigation pertains to a cross-sectional research design. The size of the
sample used in the study involves the selection of a sample of 385 onlineinvestors from India utilizing the
Cochran formula to determine the sample size required for a 7.5% margin of error and a 95% confidence
level. The unit of analysis for this study are the investors who invest in equity derivatives market,
specifically in instruments listed in the NSE through various online trading platforms. SPSS Version 22 and
AMOS Version 22 software are utilized for statistical analysis
FINDINGS –The study's millennial participants overwhelmingly favour Index Futures, call options, stock
futures, and put options. The study found that of the several online equities derivatives platforms,
millennials favour the IIFL market mobile app, MO Investor, ICICI Direct, Zerodha Kite, and Sharekhan
apps. Prospects of the equity derivatives market will rise by 0.783 units for every one unit increase in the
mean scores of favourable attitude towards trading in this market. This link is statistically significant.
IMPLICATIONS –Millennials in India are increasingly turning to online equities derivatives markets for
investing opportunities, according to the study's findings. Because of this, investors have both opportunities
and challenges, since they can trade in a wider variety of ways but are also exposed to the risks associated
with the stock market's volatility. As a whole, millennial investors should not rush into making judgements
or reaching their trading potential; they need to fully understand the ins and outs of equities derivatives
trading.
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